2012/05/24

Loose weight, win money

What it is, is loosing weight in a fun way. A while ago, as he was lunching with some friends, Michael Paolini realized that he had gained some weight. His friends had the same problem and they decided althogether to lose some pounds. Being great fans of the Honda Hybride (a car that adjusts to the driver and feels whenever something is changing in the way of driving) they came up with the idea of making a fun system to lose weight. The Honda Hybride has a meter that shows direct consequences when something changes in the drivers behavior. All friends agreed this was something great and also something that people who diet miss along the way. They used that insight to create a system that judges eating habits. For example, when you eat a salad you earn 0,50 p, but when eating something not quiet so healthy, you'd earn nothing or even loose money. Paolini has made this way of dieting into an app so more people can succeed in their weight loss plans.

Why it is cool, is because loosing weight is no fun. At all. Millions of people strugle with it every day and things like this can really change that. Making it into a game also makes it easier to discuss weight problems with friends and family and make it less taboo to talk about. I think this is the way we're going to see health coaching in the future. It makes people realize they're not living healthy and at the same time it entertains them and encourage them to 'loose it together' with friends and family.

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