Sector Human Movement

Tijdens de sector Human movement staat opdrachtgever Biofit centraal. Biofit is een modern bedrijf dat zich bezighoudt met moderne gezondheidsbevordering. (In vorm van een app en Facebook/Twitter toepassing.) Tijdens deze sector heeft Parents meet ILS eveneens plaatsgevonden, een evenement voor ouders om de opleiding te leren kennen. Dit was een erg leuk project en heeft geleid tot een bevredigende uitkomst. De positieve reacties van ouders, docenten en studenten waren alle stress zeker waard. Voor Biofit is het de bedoeling dat er een conceptversterking wordt afgeleverd. Hiertoe zijn we weer aan de slag gegaan met creatieve technieken. Vier concepten die hieruit kwamen werden uitgewerkt en tenslotte werd er een gekozen om aan de opdrachtgever te presenteren.

Sector Food

Tijdens de periode stond de ontwikkeling van de voedingssector centraal. Ook was er aandacht voor koks en nieuwe manieren waarop voedsel bekeken wordt (een voorbeeld hiervan is het ontstaan van hardcore voedsel en foodies). Voor opdrachtgever Etenstijd hebben we een trendrapport gemaakt. Doordat we al vaker een trendrapport gemaakt hadden was dit niet zo’n moeilijke opdracht. Ook gaf de opdrachtgever goed aan wat hij interessant vond en waarover hij meer wilde weten. Wat wel stress opleverde was de bijkomende opdracht voor de lifestylefactory. Hiertoe werden nieuwe projectgroepen ingedeeld doorheen de anderen. Dit was erg vervelend aangezien het zo veel lastiger is om vergaderingen en afspraken te plannen. Mijn groep zal tijdens de volgende sector, human movement, het evenement Parents meet ILS gaan vormgeven en uitvoeren .

Sector Living

De periode Living was verruit de meest drukke periode. Tijdens de periode moest er namelijk een trendrapport, concept en plan van uitvoer worden gemaakt. Dit zorgde voor de nodige stress en gebrek aan overzicht. Tijdens de periode was er aandacht voor creatief denken om zo tot een concept te komen. Hiertoe was Creative Paradise georganiseerd, een brainstormdag met de projectgroep. Uit deze dag kwamen de eerste ideeën voor het uiteindelijke concept, The Hill. Met The Hill hebben we een concept neergezet voor de buitenruimte van de school. Het karakter ervan paste erg goed bij de opdrachtgever ACI en veel docenten waren erg enthousiast over de uitstraling. Tijdens Living was er aandacht voor de invloed van de omgeving op mensen en ook letterlijke zaken als kleur en vormgeving.

Sector Appearance

In deze periode stond het organiseren van de Appearance Experience op het programma. De theorie van het organiseren hadden we ons reeds bij Leisure eigen gemaakt. Hierdoor was het gemakkelijker om een echt evenement te organiseren. Het doel van de Appearance Experience was het trekken van gasten naar de opleiding met je eigen concept. Het concept dat ontwikkeld werd, moest voldoen aan verschillende criteria. Zo moest het passen bij een bepaalde groep (te verstaan coole mannen, coole vrouwen) en het thema appearance in zich hebben. Uiteindelijk kwamen we met Men’s Glory, een wilden we geld inzamelen door verkoop van goodiebags. Dit is gelukt en we hebben een flink bedrag over mogen maken aan de brandwondenstichting (ter verbetering van appearance van mensen die het echt nodig hebben).


What to wea(the)r

What it is is an application that tells you not only what the weather is, but also how to dress for it. By giving an example for an outfit, you an adjust your clothing to the weather. Also you can buy the clothes in the outfit directly because all pieces are connected to a webshop. The good things about it is that you don't have to buy, it's just an option. You can also choose just take some garments you have that are alike to the ones in the picture.

What to Wear iPhone iPod touch kleding app

Why it is cool, is because it can be really helpfull for desperate women all over the world. Also the fact you can buy but don't have to is great. Just copying the example can be enough and help you have less stress int he morning. Maybe in the future this is the way we'll dress, eat, go out and everything else, just by asking how to do it.


What it is, is a new health religion, let's call is rawism. People all over the world have been coocking or baking their food for ages, but change is comming. Thinking maybe food are not supposed to be cooked or baked, the raw food movement has started and now has even their restaurants where everything's raw. This way a whole new way of preparing food has come. An example of an intiative of rawism are Nourish restaurant in Amsterdam, which only serves things that have not been changed from the way they're naturally.

Why it's cool is because the world of food hasn't changed this much for a long time. New thinking makes new ideas and change. Being so restless, the world likes change. Also these things can really help world sized initiatives like sustainability. By preparing the foods with only hands and knives, you don't have to use up energy and it's healty for those who eat it too!

Healthy all your life

What it is, is an application for iPhone you can use to improve your health. The application comes in seven forms, each created for a particular group of people. These groups are healthy pregnant, healthy baby, healthy child, healthy teenager, healthy adolescent and healthy grown-up. When belonging to one of the groups (par example, you have a baby, you take the healthy baby app), you get updates on news in the world of health for your group. This way you don't have to filter, that's already been done for you by the app.


Why it's cool, is because I think today people don't really have the time to look all over healthsites to look up things about their condition. They want information fast, but still good quality. Everybody's interested in the group they're related to so I think in the future this could be a nice system for other kinds of information too.

Run with friends

What it is, is an application for iPhone you can use to improve your health. This app is based on the trend sharing, which is about people wanting to include others into their lives in  a new way (for example on the internet). With Run with friends you can include your friends by setting a goal for you and the other person to reacht (like running a mile). Others can also set a goal and include you on Facebook.
Why it is cool, is because this way you can get motivated by those close to you, and still do the actual running alone. For some, doing sports together is horrible, this way you can have both. You're not lonely but you can still do your individual sport.

Something's changing

What it is?
Change is everywhere, some changes can happen in a day, an hour or even a minute. Other changes can take years to develop and spread in society. An example of souch a change is de attitude towards work. More and more people decide they won't have just one job but create their own individual way of earning money (or another reward) as they go and find out new things they like to do. This new way of work has grown out of new created jobs like blogging, some bloggers combinate their writing with other interests which eventually get back to the blog. Someone working like that is American blogger Bethany Struble (www.outofabook.blogspot.com) who is a stylist, artist, singer/songwriter and to quote 'anything else she wants to be'.

Why it is cool?
This development is really cool because I think it's time for it. Lots of people don't want to choose between work and like to do lots of things. And why should they? By creating your own jobs that's right for you, you are a unique professional and anno 2012 that's our biggest wish after all. It's the time of going your own way and creating new things out of nothing. Also by having your own combination of things you do, networking can continue to be usefull for professionals to create together.

Grill it

What it is, is something showing us how lazy we are getting these days. This product shows us how to get a sixpack in just a few seconds. The guy in the add sure seems happy with it, but wouldn't you be a bit surprised to find out the guy with the abs did get them by sitting with a grill to his belly?

Why it's cool is because this product isn't really a serious thing. I'm sure some guys bought it and used it for fun but it's really a strange thing to do. I'm not sure what happens when it starting to pull back out and you don't want people to see your abs aren't real. Running inside some place private with your grill to come back out sexy again?

Meet Knork

What it is, is a new way of eating that makes it easier for people to take their own forks and knives worked into one! Let's call it the Knork. So how does this Knork work? The main part looks like a normal fork, but with the wheel on it, you can cut of like you are using a knive. So, have you ever thrown a dinnerparty with worries there wasn't enough of forks and knives for everybody to use? Those problems are belonging to the past now.

Why it's cool is because these days people don't really want to carry lots of things around, but do want to feel comfortable. By using this Knork, they can have both. Your bag is not getting any heavier than it needs to be, but you still have your own essentials when you need them.