What is it? In this time of crisis, most people are watching their wallet more then before. In short: before we were taking for the sky, now we're glad to be safely on the ground. This is not news. What is? Well, since it's all done with living the good life and expansive holidays to hotels all over the world, we might as well get back to the way we used to spend a holiday: in a little caravan on the beach or any place nice and cheap. To meet this tendence, caravanshops pop up everywhere and (a little different then before) not only in real, also on the internet. A nice touch to it is that all trailers are designed to be as sustainable as possible and are still fully equipped.
Why is it cool? I think this tendence meets with the need to authentic and nostalgic products and it's modern at the same time (because of things like the customize possibility, the fact you can rent a caravan over the internet and the attention for sustainability). I think people (although their wallet gets smaller now) are always looking for fun things and new experiences. This type of holiday just has it all.
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